Conversion Rate Optimization (CRO) and User Experience (UX) work together to identify potential customers and meet their interests and demands so that they add to the sales. UX design focuses on helping the customers navigate the website and have a positive experience that leads to them purchasing the product or service. Meanwhile, CRO enhances the website and increases the probability of the customers taking a desired action such as signing up for a newsletter, registering for a service, etc. Together, both CRO and UX become key elements in optimizing the website to be at the top of the game and to have a loyal customer base.
1. Create Clear and Effective CTAs
CTAs or Call to Action Buttons are very important in both the CRO and UX design. By optimizing the CTAs, there is a higher chance of increasing the conversion rate as it impacts the customer’s decision on making the purchase or not. CTAs should be clear, loud and effective so that it can grab the attention of the customers. Bright colours and bold letters should be used for the CTAs and it should be placed in the centre or somewhere where it will be instantly visible. CTAs should not be placed in cluttered sections and they should be enticing and able to capture the attention.
2. Use Landing Pages
Using the homepage as the landing page is not beneficial to the website as it directs the traffic to the same place. Due to the grouping of the traffic, the target customer group is often lost, which results in a loss for the website. By creating different landing pages for every customer segment, the target customer group will be reachable and it will lead to a positive conversion rate. While creating the landing pages, it should be remembered that the page should be clear and have good marketing content. The navigational bars should be subtle, and the overall colour scheme of the landing page should not be as bright and enticing as the CTAs.
3. Have a Consistent Format
One of the most important practices in UX design is to be consistent in the website format. By having a consistent font and colour scheme, the customers will be able to know more about the brand’s personality. A consistent format also provides readable uniformity which allows the customers to have a easy and positive experience. The website should not use more than two or three fonts, and the colour palette should reflect the brand and its personality.
4. Create an Accessible Website
Creating an accessible website that will be able to navigate the customers easily is very essential in the current digital world. Since there are various platforms, customers often search for websites that will provide them with accessible information and easy-to-navigate tools. By having an accessible website, the customers are likely to return to the website, which will lead to a positive impact on the CRO. Customers are often seen giving preference to easy-to-use websites rather than frustrating and complicated ones. To ensure that the accessibility standards are met, you might be required to work with a web designing company.
5. Run User Experience Tests
To create a user-friendly website, the correct information regarding the site mapping and information architecture should be used. How can we get this kind of information? By asking users to evaluate and organize information into logical groups so that we can understand what needs to be done to enhance the customer experience in the website. By gaining insight into the expectations of the users, the platform can be enhanced to raise the CRO and UX design. The required information can also be accessed through interviews, questionnaires, A/B testing and more.
6. Optimize the Content
The content of the website should be optimized to positively impact the conversion rate. There are two main factors that should be focused on to create a good content for the website i.e., clarity and simplicity. The end goal of the content should be to deliver the relevant and required information to the customers so that they can make their decision to purchase the product or service. In the content, the information should be sectionalized using the heading tags, and important FAQs should also be provided. The benefits of the product or service should be highlighted and the trust of the customer should be gained. Web designing companies in Delhi offer services in copywriting and content creation to raise the conversion rates.
7. Be Aware of the Analytics and Tracking
Web analytics is very important to improve the conversion rate. With the help of tracking tools such as Google Analytics, the data regarding the traffic, pages with the most visitors, bounce rates and more can be obtained and analysed. Using the obtained data, the website can be worked on to update it as per the trends to get the expected conversion rates. Along with the analytics tools, user testing can also be used to identify the areas that need to be improved for a positive CRO.
