Cynics have argued that the bespoke trend is simply an attempt to justify higher prices for a product that can easily be found off the peg. Yet, the experience is unique and often rewarding.
Globe-Trotter is still crafting trunks and travel cases by hand at its factory north of London, offering a one-on-one consultation with clients to choose lining, leather corners, straps, and hardware details.
What is bespoke?
The term “bespoke” describes something that is custom-made to a customer’s specifications. This is usually associated with clothing but can also be applied to other products or services. For example, a tailor can create a bespoke suit for a customer, or a furniture maker can make a bespoke piece of woodwork. Bespoke is an adjective that derives from the verb bespeak, which means to speak for someone or something. The word has been used as an adjective since the mid-19th century.
Bespoke is often associated with luxury or expensive items because it requires a high level of skill and materials. In addition, bespoke items are typically made to order, which means they aren’t available for immediate purchase. This makes them more desirable, but also more expensive than ready-to-wear items.
The word bespoke was first used as an adjective in the mid-19th century to describe a type of clothing that was tailored to a customer’s specifications. The word has become more common in recent years and is now used to describe many different types of goods and services.
A bespoke product or service is one that is created to meet the needs of a specific customer or group of customers. It is a form of customization that allows businesses to create unique and high-quality products that are not available on the mass market.
Bespoke products can be a great way to stand out from the competition and build brand loyalty. However, it is important to consider the size of your organization, your goals and audience before deciding if bespoke is right for you.
In the past, a bespoke garment was made by a master tailor to a customer’s specifications. This was usually done for formal clothing such as suits or tuxedos. Bespoke clothing is still made this way today, but it is also possible to get a bespoke garment by buying a standard size and having it altered to fit your body. The key is to go to a reputable tailoring shop and have your measurements taken professionally. It is also a good idea to dress up for your fitting, as this will help the stylists understand your style and preferences better.
Why is bespoke so expensive?
Unlike ready-to-wear, which is factory made in finished condition and standardized sizes, bespoke clothing is made to the exact measurements of the client. This requires many fittings and a lot of time and skill, which inevitably results in higher prices. But despite the price tag, a bespoke men’s suit is still excellent value because it will last a lifetime and can be passed down from one generation to the next.
Bespoke isn’t just for suits, it’s a trend across a number of luxury industries from jewelry to furniture. But it is important to remember that the term bespoke has become something of a buzzword and that not every product that bears the label is truly bespoke. In fact, some brands use the word merely as a marketing tool to differentiate their products from mass-produced offerings.
In fashion, the term bespoke originally referred to tailor-made clothing. However, it has since been applied to any product that is specially designed or made for a specific customer or user. This has led to a significant increase in the number of clothing brands using the term bespoke, which has caused some Savile Row tailors to complain that their craft is being misappropriated.
A true bespoke product will be crafted from expensive fabrics, such as cashmere and silk, and it may take up to 90 hours to fit, cut, and sew. These factors are reflected in the high price of a bespoke garment, but it is important to remember that the bespoke process is not just about the final product; it is also about the experience and the quality of service.
The bespoke trend is set to continue in luxury markets. With online shopping making it easier and more affordable for brands to create personalized products, we are likely to see more and more of them embrace the concept. This is not just for high-end labels, but also for start-ups such as Unmade knitwear, Son of a Tailor T-shirts, and Hawthorne Lab fragrances, as well as established names such as Feadship and Calzature Marini. With the right team and the proper tools, a bespoke approach can be incredibly effective for any brand.
What is the difference between bespoke and ready-to-wear?
Bespoke is the word for something that’s been custom made, rather than from stock items on a factory line. It’s often used to describe clothing, but it can also apply to accessories like luggage or shoes. It’s a very specific type of customization that can’t be replicated by mass production or online shopping.
When it comes to clothes, bespoke is usually a process that involves multiple fittings to ensure the garment will be perfect. It can be expensive, but it’s an option for those who really want to feel like they have a one-of-a-kind outfit.
Historically, the term was used to refer to tailor-made corsets and shoes, but it was eventually used more broadly to describe any item that was custom-made. When it came to luxury goods, bespoke became associated with trunks and travel cases as well, since they could be personalized for individual customers. In the 18th century, it was even used to describe plays that were made to order.
Nowadays, many brands are trying to find new ways to stand out by offering bespoke services. While some of them are just faking it, others are truly creating a new product for each customer. This can be anything from a new fabric to an entirely new design. The idea is that the bespoke product will have true value and will perfectly complement the wearer’s lifestyle and personality.
However, it’s important to remember that bespoke is not a synonym for high-end. Even though a luxury brand may offer a bespoke service, it doesn’t necessarily mean that the final product will be of a very high quality.
As the market for luxury goods becomes more crowded, it’s becoming increasingly difficult to make a unique impact. That’s why bespoke has become such a big trend in the fashion world. More and more brands are introducing bespoke offerings to compete with established luxury names. In addition to clothing, bespoke is also being offered by furniture companies like Heal’s and car makers like Jaguar and Rolls-Royce. It’s a great way to attract a new audience and retain existing customers.
What is bespoke fashion?
A bespoke garment is custom-made to an individual’s specifications. This is the opposite of made to measure clothing, which uses an existing design and pattern to alter it to fit a customer’s measurements. Made to measure clothing is more affordable than bespoke but does not offer the same level of customization. In 2008, Savile Row tailors complained to the Advertising Standards Authority over the increasing number of clothing brands using the term bespoke to describe products that do not use traditional construction methods.
A bespoke product can be expensive, but it is often worth the investment for the right customer. The bespoke process takes longer and requires multiple fittings to ensure that the final product is perfect. In addition, bespoke fashion is usually constructed from high-quality materials that are durable and can last for years.
The bespoke process is a great way to create a unique and memorable gift for someone special. Whether it’s a personalized leather jacket or a one-of-a-kind pair of shoes, a bespoke product is sure to impress. However, it is important to note that a bespoke garment is not suitable for every occasion, so make sure to choose wisely.
Luxury brands are known for their bespoke services. Rolls Royce offers a bespoke program where customers can design their own version of the company’s vehicles, and many furniture brands have a bespoke service where they will customize an item to match the client’s needs. These services help to set luxury brands apart from their competitors and give them a sense of exclusivity.
While trends and business models come and go, bespoke fashion is a timeless practice that will continue to dominate the fashion industry. Bespoke clothing and accessories allow customers to express their personality and style, and they can last for years if properly cared for. Bespoke fashion is a great alternative to fast-fashion pieces that quickly lose their appeal.
G|FASHION prioritizes bespoke principles in every new collection, bringing the highest quality production and materials to its expressive consumers. To find your bespoke piece, contact us to book a fitting with our stylists today.
