Digital marketers recognize the value of search engine optimization (SEO) in optimizing digital marketing results. With SEO, you can optimize your website content to rank higher in search engines. This can help to increase web traffic and your customer base. SEO results often depend on using location-specific terms. While most local businesses use local SEO services, national SEO services can help you create nationwide awareness for your brand. Here is how to use national SEO to strengthen your website and enhance your online visibility:
What Is National SEO?
National SEO services employ strategic measures like keyword searches, link building, and content optimization. They optimize your website based on national search engine factors. By targeting nationally relevant keywords, you can curate content for your website to attract a larger audience.
National SEO service providers also help you structure your website for a broader audience. When using local SEO, you structure your website based on the needs of a locally based audience. With national SEO, you structure your website in a way that allows it to rank in multiple cities and states. Instead of a typical website structure with a few service pages, you create a site with subdirectories and subpages targeting different locales within the country.
How Do I Use National SEO?
If you are planning a nationwide business expansion, implementing national SEO can help you gain traction in new locations. Here is the approach national SEO services use to expand your online footprint and gain nationwide authority and credibility:
Develop a National SEO Plan
SEO professionals develop a strategic plan that considers your stakeholders, business objectives, and the locations where you want your business to rank. Specify which areas you want to focus on and your priorities across product or service lines. The SEO plan helps you apply national SEO from a strategic angle.
Do a Keyword Search
A keyword search helps you identify nationally relevant terms to target in your content. SEO services may use Google Analytics and Google Search Console for keyword research. SEO professionals may also browse your competitor’s websites to know the keywords and topics they feature in their content. Keyword search results can also help you identify web optimization opportunities based on the terms people search to find your website.
During keyword research, SEO services may ask you to list the relevant features for all your products and services. This information helps them identify high-traffic keywords that people use when searching for these products or services online.
Structure Your Website Architecture
National SEO experts Sydney look at your website holistically and advise you on how to structure it for a national audience. They may want to know whether you have microsites for each of your business locations and, if you have franchises, how close they are to each other. Where you operate across territories and whether you send employees to customers or customers come to your location also matters when structuring your website for national SEO.
Optimize Your Business Sites
After laying out your website structure, national SEO experts help you to optimize your Google My Business (GMB) profile. This is because most customers start here when searching for businesses online. Optimizing your GMB profile involves checking if your business name and description accurately represent your business. SEO professionals also help you fill out all the GMB categories that apply to your business in different locations.
You can then optimize your website by creating nationally relevant content and manage your online reputation by gathering reviews and making changes where necessary based on customer feedback. You also want to decide what review platforms you want your business to feature for reputation management.
Get National SEO Services for Your Business
National SEO services can help your business gain a competitive edge and position your brand as a national player. Through comprehensive keyword research, website architecture structuring, and creating targeted content, you can attract more organic traffic at a national level. Get professional SEO help to strengthen your online reputation and reach a wider audience.
